Knowing what your customers think about the way you deliver your services or how effective your product is, is very important. It would guide you to improve your services and eliminate strategies that are no longer working. Your customer’s voices will also help you arrive at a decision or strengthen your business strategies to the benefit of your business and your customers alike. Anyone can create and post customer testimonials review. You can easily have those testimonials on your site but how can you make those reviews work to your advantage? How can they create positive impression on your site? Here are some ways:
Post testimonials where everyone can see them
Testimonials and reviews are not solely for your consumption. They are also there to encourage more customers to patronize your brand. To do this, place the testimonials on areas where most of your customers can see them. Your accounts in social networking sites are perfect areas to post those testimonials on but more importantly, post the reviews and customer feedback on your website. Place them strategically on an area where your site visitors can easily spot them such as on the side or on the lower side of your home page. You can also allocate a specific tab or window for testimonials alone. If your testimonials are dominant on your social networking sites, you can hire a service provider that collates testimonials and post them on your website thru a widget.
Post good and bad reviews
To make the testimonials credible, publish both bad and good reviews. This will show your site visitors that you do not filter reviews to gain commercial advantage. While negative feedback can be discouraging, you just have to remember that you cannot please everybody. See negative feedback as challenges for you to improve on your services. Posting negative feedback will earn the trust of your customers and it will give them the assurance that their testimonials will be posted as well since you did not filter even the negative comments.
To give those testimonials a face, encourage your customers to add their photo every time they post a testimonial or inform them that you only post reviews with photos. This will give them the assurance that the testimonials are provided by real customers and not just generated from the internet.
Acknowledge testimonials and post them
One of the perfect ways to make your testimonials work is by acknowledging the contributor and actually posting them. You can send an acknowledgement receipt thru email or text message to your customers informing them that you have received their testimonials. You can also take the opportunity to thank them for their continued patronage and encourage them to continually patronize your brand. Aside from acknowledging the testimonials or reviews, make sure that you post them on your website or on your preferred portal. This will boost the confidence of your customers and perhaps even enjoy seeing their name and image on the internet for the world to see.